More than just a place to work, Ideas FactoryNUA is a creative community for digital businesses. Home to graphic designers, photographers, digital product designers, film makers, animators, illustrators, writers and UX specialists, Ideas FactoryNUA is a sanctuary for people interested in working collaboratively, extending their networks and working side by side with other creative businesses.

Ideas FactoryNUA also runs a programme of events tailored for businesses based in the centre. Events include monthly finance and tax clinic, legal clinic, business mentoring, networking events, business planning workshops, talks on funding and marketing; etc. In addition, the Business Team is always on hand to offer one to one support.

As a creative consultancy within the University, Ideas FactoryNUA allows students and staff at the University to undertake fine art commissions as part of their coursework or in their capacity as individual artists. For the clients, it is an opportunity to work with fresh talent who can inject new ideas, design and thinking into their organisation. For the students, it means a chance to work on live projects for real clients with the full support of the Ideas FactoryNUA team.

Recent projects include a set of 6 paintings based on local themes that was installed in the offices of a financial business based in Norwich; a 3D installation in a private house; a sculpture sited in the grounds of a new eco-housing development; and a public art installation in a new business quarter next to the River Wensum.

Set up by Norwich University of the Arts, Ideas FactoryNUA has had a significant impact on the local economy. By March 2020, 108 businesses were supported/created, 195 jobs were created and 60 existing businesses were supported.

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